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PROVIDE CASE STUDY ANSWERS, ASSIGNMENT
SOLUTIONS, PROJECT REPORTS AND THESIS
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EVENT MANAGEMENT
- Study a mega Event that you have
enjoyed and chart out the pre, during and post-event activities. Also
study in detail the Planning, Organizing, Staffing, Leading and
Controlling functions involved in the effort.
- Select a Family event and study the
costing aspects involved in organizing it. Break up the costs into
relevant categories, analyze the cash flow, note down in detail the
negotiations with suppliers and finally carry out a variance analysis of
the actual cost vis-à-vis the budget.
- Redesign the above event into a
commercial idea and look at it from an event organiser’s perspective.
Carry out the pricing based on the clientele that you intend to attract,
the target audience and how you intend to attract them, whether the event
would be a fully ticketed or invited show, what would the audience size
be, and finally, how much margin would you like to retain.
- Look up today’s newspaper and
identify any five events that interest you. Carry out a research for
finding out the following information:
a) Who are the event organizers?
b) For whom are the events being organized
i.e. who are the event organizer’s clients?
c) Who are the target audience for each
event?
d) What is the event infrastructure
involved?
e) Where are the events being held i.e.
identify the venues. Also analyse why these specific venues were chosen?
f) What is the networking mix on the media
front?
g) Analyze and list down as many reasons
that you can identify as to why the clients are using events?
- A tyre manufacturer approaches an
event management company as a client and is looking to sponsor a sports
event with the objective of market development with a positive brand
identity and association with popular sportsmen and women so as to project
a youthful image among both male and female target audience. Create a
Popularity Share Matrix for the different types of sports such as Soccer,
Cricket, Basketball, Table Tennis etc. that might interest the client and
recommend
a)
A particular sport that the client should
consider sponsoring.
b)
A
particular event in the chosen sport.
c)
The
risk level appropriate for the clients.
d)
Chart
out the event’s objectives and strategies.
- Identify a favourite event that you
have attended or know about, break it down into 5 C’s of events. Identify
5 major clients you would like to resell the above event to and then
redesign this event tailored to the needs of these prospective clients.
- Select an event, taking into
consideration the Frito-Lay Test Marketing Example and establish the key
elements of such an event, both at micro level and at the integrated
level.
- Identify an event that you like,
that is being broadcast live on TV while being performed in front of a
live audience. Identify the sponsors and do some research on them to find
out about their products or services, financial health, life cycle stage
etc. Follow the event carefully for pre and post event promotion activity.
Attend the event and observe the positioning of the sponsors boards.
Interact with the event managers to find out the cost of advertising during
the event and what other costs that the sponsors have borne to make a
success of their association.
- Select an event organizer and carry
out the entire analysis for that company in the form of a case study.
Chart out the various matrices given above and recommend steps that would
help the company under observation to grow exponentially.
- Select any local event that is yet
to happen. Try to understand the clientele that might be attracted to
sponsor such an event. Understand the networking elements and finally, call
or visit any one of the sponsors to find out exactly what was expected out
of the event and what defined a successful event for the sponsor, how was
the evaluation carried out and what was the result?
WE
PROVIDE CASE STUDY ANSWERS, ASSIGNMENT
SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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