WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 –
09902787224
Retail
Management
1. Is
the Build-A-Bear concept a fad, or does it have staying power?
2. What
can Build-A-Bear do to generate repeat visits to the store?
(1) What
are the keys to making WeddingChannel.com a success from the perspective of the
companies investing in it?
(2) Why
would a retailer want to invest in a virtual community like WeddingChannel.com?
(3) Can
you think of other retailers that might benefit from developing a virtual
community?
1. Describe
how accounting irregularities can play havoc with a firm’s reputation, supplier
relations, and manager morale.
2. Discuss
other means of measuring and improving financial performance at Dollar General.
3. What
are the financial management pros and cons of Dollar General’s placing greater
emphasis on perishables?
4. Evaluate
Dollar General’s inventory management initiatives.
1. Evaluate
Sports Authority’s new design in light of the retailer’s objectives.
2. Discuss
the pros and cons of Sports Authority’s use of specialty boutiques instead of
its previous warehouse format.
3. Develop
a promotional campaign for Sports Authority to capitalize on “the authority”
image.
4. Do
you think the WTSA network will prove to be a major contributor to Sports
Authority’s atmospherics or will it turn out to be a fad? Explain your answer.
Retail
Management
1. What is Rainforest Café’s retail
offering and target market?
2. Were malls good locations for
Rainforest Cafés? Why or why not? What would be the best location types?
3. Many retailers have tried to make their
stores more entertaining. In a number of cases, these efforts have failed. What
are the pros and cons of providing a lot of entertainment in a retail store or
restaurant?
1. Is the Build-A-Bear concept a fad, or
does it have staying power?
2. What can Build-A-Bear do to generate
repeat visits to the store?
(1) What are the keys to making
WeddingChannel.com a success from the perspective of the companies investing in
it?
(2) Why would a retailer want to invest in a
virtual community like WeddingChannel.com?
(3) Can you think of other retailers that
might benefit from developing a virtual community?
1. Outline the decision-making process for
each of the Chens’ bicycle purchases.
2. Compare the different purchase
processes for the three bikes. What stimulated each of them? What factors were
considered in making the store choice decisions and purchase decisions?
3. Go to the student side of the Online
Learning Center (OLC) and click on multiattribute model. Construct a
multiattribute model for each purchase decision. How do the attributes
considered and importance weights vary for each decision?
1. Is there an overlap in these two
consumer segments?
2. Can Wal-Mart changes its image and
appeal to an upscale shopper, or should it stick to loyal, cash-strapped
customers?
3. Would you recommend that Wal-Mart
purchase additional pages in Vogue magazine this year? Explain your rationale.
1. What is the target market of extreme
value retailers like Dollar General and Family Dollar?
2. Why are customers increasingly
patronizing these extreme value retailer stores?
3. How do extreme value retailers make a
profit when their prices and average transactions are so low?
4. Can extreme value retailers defend
themselves against general merchandise discount retailers like Wal-Mart, or
will Wal-Mart eventually drive them out of business? Why?
1. Evaluate Sports Authority’s new design
in light of the retailer’s objectives.
2. Discuss the pros and cons of Sports
Authority’s use of specialty boutiques instead of its previous warehouse
format.
3. Develop a promotional campaign for
Sports Authority to capitalize on “the authority” image.
4. Do you think the WTSA network will
prove to be a major contributor to Sports Authority’s atmospherics or will it
turn out to be a fad? Explain your answer.
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 –
09902787224
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