WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
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MARKETING
MANAGEMENT
1. What have been the key success factors
for Nike?
2. Where is Nike vulnerable? What should
it watch out for?
3. What recommendations would you make to
senior marketing executives going forward? What should they be sure to do with
its marketing?
1. What have been the key success factors
for Disney?
2. Where is Disney vulnerable? What should
it watch out for?
3. What recommendations would you make to
their senior marketing executives going forward? What should it be sure to do
with its marketing?
1. What have been the key success factors
for HSBC?
2. Where is HSBC vulnerable? What should
it watch out for?
3. What recommendations would you make to
senior marketing executives going forward? What should they be sure to do with
its marketing?
1. What have been the key success factors
for Krispy Kreme?
2. Where is Krispy Kreme vulnerable? What
should it watch out for?
3. What recommendations would you make to
senior marketing executives going forward? What should they be sure to do with
its marketing?
1. What are the key success factors for
Southwest Airlines?
2. Where is Southwest Airlines vulnerable?
What should it watch out for?
3. What recommendations would you make to
senior marketing executives moving
forward? What should they be sure to do with its marketing?
1. What have been the key success factors
for Wal-Mart?
2. Where is Wal-Mart vulnerable? What
should it watch out for?
3. What recommendations would you make to
senior marketing executives going
forward? What should the company be sure to do with its marketing?
MARKETING MANAGEMENT
1. Discuss the role advertising plays in
increasing brand awareness and brand loyalty among consumers, especially for
products that have very subtle differentiable attributes. In the above context,
examine the impact Absolute advertisements had on its target audience. Do you
think the advertisements fulfilled their purpose?
2. ‘The Absolute advertising campaign is
successful because it is contemporary.’ How did TBWA maintain the ‘freshness’
of the Absolute campaign? Discuss with respect to the brand’s association with
different media: art, fashion, technology and music.
3. Even though Absolute ads have been
depicted in different media, the central theme of the campaign has remained
unchanged (the bottle and the two-word slogan) over the years. In light of the
above statement, do you think that the campaign will manage to hold sway or
lose in impact in the near future? Give reasons to support your arguments.
1. Analyze Tesco’s Club cards scheme in
depth and comment on the various customer segmentation models the company
developed after studying the data gathered.
2. How did Tesco use the information
collected to modify its marketing strategies? What sort of benefits was the
company able to derive as a result of such modifications?
3. What measures did Tesco adopt to
support the CRM initiatives on the operational and strategic front? Is it
enough for a company to implement loyalty card schemes (and CRM tools in
general) in isolation? Why?
1. How has Preta Manger positioned its
brand?
2. Explain how the different elements of
the services marketing mix support and contribute to the positioning of Preta
Manger.
1. Explain how you will methodically go
about compiling the requested information covered in the seven questions for
management. Include in your explanation an estimate of the expense involved in
obtaining the information.
2. Develop a 10-question questionnaire for
the purpose of making a survey
1.
What
have been the key success factors for Disney?
2. Where is Disney vulnerable? What should
it watch out for?
3. What recommendations would you make to
their senior marketing executives going forward? What should it be sure to do
with its marketing?
Marketing Research
1.
Write
don a brief summary of all the answers given above. How does this differ from
the analysis of structured-response questions?
2.
Conduct
Chi-square test to cross-tabulate and to understand the relationship between
the independent and the dependent variable. Also calculate contingency
coefficient and the lambda asymmetric coefficient to find the strength of the
association between the two variables. Take Sample size as thirty. Analysis of
cross-tabulation using SPSS software
package would be required.
3.
Using
logistic regression proof that particular drug for women has characteristics
that cause some of them an adverse reaction to a particular drug.
4.
Use
conjoint analysis to determine from a potential customer’s point of view, how
important each attribute is to him. Also determine how much utility the
customer derives from a given combination of these levels of attributes. The
attributes are life, price and color.
5.
Can you add to methodology section?
6.
Distribute the sample of 75 among the different
categories of respondents mentioned under “Sample Composition”.
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 –
09902787224
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