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CONSUMER
BEHAVIOR
- In what ways is Toyota’s new-product
development system designed to serve customers?
- In what ways is Toyota’s manufacturing
system designed to serve customers?
3. How does Toyota personalize its cars and
trucks to meet individual consumer
needs?
- Consider the e-mail campaigns discussed in
the case. Why do you think these campaigns were successful? Discuss the
attention processes that were at work. Do you see any potential drawbacks
to this type of marketing?
- During the 2000 Super Bowl, ABC invited
viewers to visit its Enhanced TV website. Fans could play trivia, see
replays, participate in polls and chat rooms, and view player statistics.
The site received an estimated 1 million hits. Why? Frame your answer in
terms of exposure, attention, and comprehension.
3. Think about your own Web surfing
patterns. Write down the reasons you visit
sites. Which of the marketing
strategies discussed in the case do you find most
(and least) influential?
- What behaviors are
involved in online grocery shopping? How does online shopping compare with
traditional shopping in terms of behavioral effort?
- What types of
consumers are likely to value online grocery shopping from Peapod?
- Overall, what do
you think about the idea of online grocery shopping? How does it compare
with simply eating in restaurants and avoiding grocery shopping and
cooking altogether?
1.
Identify and discuss some of the cultural
meanings for Sony possessed by consumers in your country. Discuss how these
cultural meaning were developed and how they influence consumers’ behaviors
(and affect and cognition). What is the role of marketing strategies in
creating and maintaining (or modifying) these cultural meanings?
2.
It is often stated that the world is becoming
smaller because today people communicate relatively easily across time and
distance. Discuss whether that has been beneficial for Sony. What are some
marketing challenges it presents?
3.
What do you think about Sony’s tradition of
region-specific or nation-specific marketing? Would Sony be better served by
working to create a more uniform global image?
1.
Why
do consumers pay $84 for a Pleasant Company doll when they can buy other dolls
much more cheaply at retail stores?
2.
Considering
money, time, cognitive activity, and behavioral effort costs, are Pleasant
Company dolls more or less costly than dolls that can be purchased at retail
stores?
3.
What
recommendations do you have for Pleasant Company to increase sales and profits?
CONSUMER
BEHAVIOR
1.
What
does the purchase of a product like Nike mean to Sunder Singh
2.
What
does the story say about our society and the impact of marketing on consumer
behavior?
3.
Explain how the above-mentioned information is
likely to benefit a marketer?
4.
Which of the above mentioned types are likely to
respond to sales promotion? Explain.
5.
A manufacturer of personal care products in the
premium segment starts frequent sales promotions. What is likely to be the
impact on the above-mentioned types?
6.
What is likely to be the
decision process in case of choosing an airline?
7.
Would this plan suggested
by the vice president help in convincing the customers to use Star Airways?
Give your reasons.
8.
Has Shobha identified the best target market for
Mouse-Rid? Why or why not?
9.
Does Shobha have enough needed data on consumer
behaviour? What type of consumer research should Shobha conduct?
10.
What type of advertising can influence consumers
for this type of product?
11.
Discuss the nature of problem(s) in this case?
12.
Suggest the kind of consumer research needed?
13.
How should Golden Glow be positioned/
repositioned to bring about the desired change among consumers? Give your
reasons.
14.
Why would some consumers
have high-involvement levels in learning about this sales promotion
15.
Is a level of 75 per cent
comprehension realistic among those who become aware of an ad? Why or why not?
16.
Do you think such
promotions are likely to influence the quality image of the retail store?
Explain.
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 –
09902787224
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