Saturday, 2 January 2016

An order for 50 of a product is processed on world centers A and B. The setup time on A in 60 minutes, and run time is 5 minutes per piece.doc



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MATERIAL MANAGEMENT

1.       What is the objective of marketing? What three ways will help it achieve this objective?
2.      For the following data, calculate the number of workers required for level production and the resulting month-end inventories. Each worker can produce 9 units per day, and the desired ending inventory is 800 units. Why is it not possible to reach the ending inventory target                                         
3.      What is a scheduled receipt? From where does it originate?
4.      What are the two ways of balancing capacity available and load? Which is preferred? Why?
5.      A company is negotiating with a potential supplier for the purchase of 10,000 widgets. The company estimates that the supplier’s variable costs are $5 per unit and that the fixed costs, depreciation, overhead etc., are $5000. The supplier quotes a price of $10 per unit. Calculate the estimated average cost per unit. Do you think $10 is too much to pay? Could the purchasing department negotiate a better price?
6.      What action should be taken when unacceptable error is found in tracking a forecast?
7.      How do each of the following influence inventory decisions?
a.      Lumpy Demand
b.      Minimum orders
c.       Transportation Costs
d.      Multiples
8.     Why is stock location important in a warehouse? Name and describe four basic systems of stock location?
9.      A company has an annual demand for a product of 1000 units, a carrying cost of $20 per unit per year, and a setup cost of $100. Through a program of setup reduction, the setup cost is reduced to $10. Run costs are $2 per unit. Calculate:
a.      The EOQ (Economic Order Quality) before setup reduction
b.      The EOQ (Economic Order Quality) after setup reduction
c.       The total and unit cost before and after setup reduction.
10.  Why was the third party registration system established for ISO 9000 certification?


MATERIAL MANAGEMENT

1.                   What is wealth, and how is it created? What is value added, and how is it achieved? Explain with examples?
2.                  What is a material requirements plan? What is the difference between dependent and independent demand? Explain with examples.
3.                  Complete the following table. Lead time for the part is two weeks. The lot size is 100. What is the projected available at the end of week 3? When is it planned to release an order?
4.                  What is capacity planning? What are the responsibilities of capacity management?           Describe the steps in capacity planning? Explain with examples?
5.                  What is the responsibility of production activity control? What are the major functions of planning, implementation & control? Explain with examples?
6.                  An order for 50 of a product is processed on world centers A and B. The setup time on A in 60 minutes, and run time is 5 minutes per piece. The setup time on B is 30 minutes and the run time is 6 minutes per piece. Wait time between the two operations is 10 houses. The move time between A and B is 60 Minutes. Wait time after operations is 10 houses. The move time into stores is 2 houses. The move time into stores is 2 hours. Queue at work center A is 40 hours and at B is 35 hours. Calculate the total manufacturing lead time for the order. And also calculate the total manufacturing lead time for the order.
7.                  What is period order quantity? How is it established? When can it be used? Explain with examples? Also define 
1)         Annual ordering cost       2)         Annual Carrying cost      3)         Total annual cost. With some examples?
8.                 The standard deviation of demand during the lead time is 100 units.
a)     Calculate the safety stock required to increase the service levels from 75% to 80%, 85% to 90%, 90% to 99.99% ? What conclusion do you reach.
b)     Calculate the change in safety stock required for the following service levels: 75%, 80%, 85%, 90%, 95%, 99.99%
9.                  What are the five basic modes of transportation? What are the three physical elements in the transportation system? For each of the five modes, describe who provides them and how they are funded. Also describe why train services are cheaper than road transport for bulky items and why trucks provide a fast flexible service.
10.              What is valve to the user? How is it related to quality? What are the elements of product cycle loop? For what is each responsible? Prepare a situation in which the above terms can be easily explained an illustrated.


MATERIAL MANAGEMENT

1.                   What is supply chain? Describe five important factors in supply chains.
2.                  A company wants to develop a level production plan for a family of products. The opening  inventory is 600 units, and a decrease to 200 units is expected by the end of the plan. The
a.      demand for each of the months is given in what follows. How much should the company produce
b.      each month? What will be the ending inventory in each month? Do you see any problems with
c.       the plan?                              
2.      What are the major inputs to the MRP system?
3.      Define “capacity available” what are the four factors that affect it?
4.      If purchase were 45% of sales and other expenses were 45% of sales, what would be the increase
5.      in profit if, through better purchasing, the cost of purchases was reduced to 43% of sales?
6.      What is bias error in forecasting? What are some of the causes?
7.      Define each of the following in your own words and as a formula:
a.      Annual ordering cost
b.      Annual Carrying cost
c.       Total annual cost.
8.     Why is cycle counting a better way to audit inventory records than an annual physical inventory?
9.      Describe general-purpose and special-purpose machinery. Compare each for flexibility of use,
a.      operator involvement, run time per piece, setup time, quality, capital cost and application.
10.  What is the difference between ISO 9001, 9002 and 9003?

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An automobile is a high-involvement purchase. Discuss how the manufacturer of a lower-cost lowerinvolvement product could generate greater personal.doc


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CONSUMER BEHAVIOR


1. What’s up with our fascination with bigness ?  Is this a uniquely American preference ?  Do you believe that “bigger’s better ?”  Is this a sound marketing strategy ? 
2. What’s your take on this issue ?  How do you react when one of your favorite songs turns up in a commercial ?  Is this use of nostalgia an effective way to market a product ?  Why or why not ?
3. Perhaps the appropriate question is not does sex sell, but should sex sell ?  What are your feelings about the blatant use of sex to sell products ? Do you think this tactic works better when selling to men than to women ?  Does exposure to unbelievably attractive men and women models only make the rest of us “normal” folks unhappy and insecure ? Under what conditions (if any) should sex be used as a marketing strategy  ? 
4. How was your experience – how helpful was this mannequin ?  When you shop for clothes online, would you rather see how they look on a body with dimensions the same as yours, or on a different body ?  What advice can give Web site designers who are trying to personalize theses shopping environments by creating life – like models to guide you through the site ?


CONSUMER BEHAVIOR


1.         Based on the case information and your personal experiences, list at least five things you know about Starbucks. This list offers you some idea about your cognitions concerning the coffee shop chain.
2.         List at least things you like or dislike about Starbucks. This list gives you some idea of your affect for the coffee shops.
3.         List at least five behaviors involved in buying a gourmet coffee drink from Starbucks. This list gives you an idea of the behaviors involved in a coffee purchase.
1.         What affective responses do you think the Barnes & Noble environment creates? How might consumers’ cognitive systems interpret these responses? From a marketing perspective, which is more important to Barnes & Noble—affect or cognition?
2.         Rob goes to Barnes & Noble location to hang out and meet people. Lisa goes only when she wants to purchase a specific book or CD. Describe how their integration processes might convince them to choose Barnes & Noble over the myriad other options they have.
3.         Many of the activities that take place at Barnes & Noble stores (or at BarnesandNoble.com) do not require a purchase. Participating in discussion groups and going to in-store performances are free. And obviously it doesn’t cost anything to simply go in, sit in a chair, and read a book. So why do people buy? How do these free activities (behaviors) influence consumers’ affect and cognition?
1.         What role do you think modeling could have played in the diffusion of this innovation?
2.         How could you use modeling to teach a friend how to use Rollerblades?
3.         If you were designing a commercial for Rollerblades to be used for an in-store videotape demonstration, how would you design the commercial to take advantage of your knowledge of modeling?
1.         Visit the Saturn website and try to determine the market segments the carmaker is targeting. What should Saturn do to better serve those segments? How might Saturn tailor its offerings to address the different stages of the family life cycle?

2.         Other vehicles—such as Porsches, Mustangs, and Harley-Davidson motorcycles—also have “cult” followings. But these products also have very strong symbolic meanings associated with them. The Saturn is a solid and reliable, but basically unspectacular, car. Identify and discuss three reasons that you think Saturn has such a devoted following of involved customers.

3.         An automobile is a high-involvement purchase. Discuss how the manufacturer of a lower-cost, lower-involvement product could generate greater personal relevance and long-term loyalty. Find and discuss an example of a company that has done so.
1.         What kind of consumer owns a Harley?
2.         What accounts for Harley owners’ satisfaction and brand loyalty?
3.         What role do you think the Harley Owner Group plays in the success of the company?


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A tyre manufacturer approaches an event management company as a client and is looking to sponsor a sports event with the objective of market development.doc

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EVENT MANAGEMENT


  1. Study a mega Event that you have enjoyed and chart out the pre, during and post-event activities. Also study in detail the Planning, Organizing, Staffing, Leading and Controlling functions involved in the effort.

  1. Select a Family event and study the costing aspects involved in organizing it. Break up the costs into relevant categories, analyze the cash flow, note down in detail the negotiations with suppliers and finally carry out a variance analysis of the actual cost vis-à-vis the budget.

  1. Redesign the above event into a commercial idea and look at it from an event organiser’s perspective. Carry out the pricing based on the clientele that you intend to attract, the target audience and how you intend to attract them, whether the event would be a fully ticketed or invited show, what would the audience size be, and finally, how much margin would you like to retain.

  1. Look up today’s newspaper and identify any five events that interest you. Carry out a research for finding out the following information:
a)     Who are the event organizers?
b)     For whom are the events being organized i.e. who are the event organizer’s clients?
c)      Who are the target audience for each event?
d)     What is the event infrastructure involved?
e)     Where are the events being held i.e. identify the venues. Also analyse why these specific venues were chosen?
f)       What is the networking mix on the media front?
g)     Analyze and list down as many reasons that you can identify as to why the clients are using events?

  1. A tyre manufacturer approaches an event management company as a client and is looking to sponsor a sports event with the objective of market development with a positive brand identity and association with popular sportsmen and women so as to project a youthful image among both male and female target audience. Create a Popularity Share Matrix for the different types of sports such as Soccer, Cricket, Basketball, Table Tennis etc. that might interest the client and recommend
a)        A particular sport that the client should consider sponsoring.
b)     A particular event in the chosen sport.
c)         The risk level appropriate for the clients.
d)     Chart out the event’s objectives and strategies.

  1. Identify a favourite event that you have attended or know about, break it down into 5 C’s of events. Identify 5 major clients you would like to resell the above event to and then redesign this event tailored to the needs of these prospective clients.

  1. Select an event, taking into consideration the Frito-Lay Test Marketing Example and establish the key elements of such an event, both at micro level and at the integrated level.

  1. Identify an event that you like, that is being broadcast live on TV while being performed in front of a live audience. Identify the sponsors and do some research on them to find out about their products or services, financial health, life cycle stage etc. Follow the event carefully for pre and post event promotion activity. Attend the event and observe the positioning of the sponsors boards. Interact with the event managers to find out the cost of advertising during the event and what other costs that the sponsors have borne to make a success of their association.

  1. Select an event organizer and carry out the entire analysis for that company in the form of a case study. Chart out the various matrices given above and recommend steps that would help the company under observation to grow exponentially.

  1. Select any local event that is yet to happen. Try to understand the clientele that might be attracted to sponsor such an event. Understand the networking elements and finally, call or visit any one of the sponsors to find out exactly what was expected out of the event and what defined a successful event for the sponsor, how was the evaluation carried out and what was the result?

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A new LEC is added to an ATM LAN containing other LECs, LES, LECS, a BUS, and a ATM switch. Starting from the initial conditions, six steps are required to make the.doc



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NETWORK MANAGEMENT

The Engineering Department to twelve persons in a small corporation is on a regular 10 Base-T Ethernet Lan hub with 16 ports. The busy group started complaining because of the slow network performance. The network was operating at 50% utilization, whereas 30% utilization is acceptable. If you are the corporation’s Information Technology Engineer and have to resolve the problem technically,

a.  Describe four choices for resolving the problem, maintaining the LAN as an Ethernet LAN.

b. State the advantages and disadvantages of each approach.


1.                    Two virtual LANs, 145.50.50.1 belonging to NM lab, and 145.50.60.1 belonging to Networking lab, each have three workstations. The former has workstations 145.50.50.11-13, and the latter 145.50.60.21.-23. They are connected to a switched hub on ports 2 through 7. the NICs (network interface cards) associated with ports are made by Cabletron and their MAC addresses start with the vendor’s global prefix 00-00-1D (hexadecimal notation) and end with 11,12,13,21,22, and 23 (same as the fourth decimal position of IP addresses).
2.                 

a.   Create a conceptual matrix table, as shown below, that would be 
      generated by the hub that relates the IP address, MAC address,
      and port number.
3.                 


4.                  IP Address
5.                  MAC Address
6.                  Port Number
7.                   
8.                  
9.                   
           
             b.   The workstation 23 is moved from networking lab to NM lab.
                   The appropriate parameter changes in the hub and the workstation.

3.         Design a client/server network with two servers operating at 100Base-T Fast Ethernet speed and the clients operating at regular 10Base-T Ethernet speed using a 10/100 Mbps NIC. The hub is located in a wiring closet, but the servers and clients are not. Assume that a satisfactory performance is achieved at 30% utilization of the LAN.

4.                Customer network management is used to look at the QoS classes associated with VCIs across an ATM link interface. What three MIB group and objects are used to collect the information? Describe the relationships among them.

5.       A new LEC is added to an ATM LAN containing other LECs, LES, LECS, a BUS, and a ATM switch. Starting from the initial conditions, six steps (or phases) are required to make the new LEC part of the ELAN network: (1) LEC connection, (2) configurations, (3) join, (4) initial registration, (5) BUS connection, and (6) operation. Describe these steps.

6.       Switched virtual circuit transmission overhead could be high for sending small amounts of information. Calculate the minimum time required to transmit one ATM cell from Miami to San Francisco on a basic SONET network (OC-3) for the following cases. Assume that the distance is 4500 km and that the propagation speed is 300 meters per microsecond.
                    a.   datagram service
                    b.   switched virtual circuit service
                    c.   permanent virtual circuit service

7.       A network manager discovers that a network component is performing poorly and issues on order to the technician to replace it. Which MIB group contains this information for the technician to find out the physical location of the component?

8.       An IT manager gets complaints from the users that there is excessive delay in response over the Ethernet LAN. The manager suspects the cause of the problem is excessive collisions on the LAN. She gathers statistics on the collisions using the dot3Stats Table and localizes the problem to a single faulty interface card. Explain how she localized the problem. You may use RFC 2358 to answer this exercise.

9.      You have been assigned the responsibility of adding a new vendor’s components with its own NMS to an existing network managed by a different NMS. Identify the three sets of functions that you need to do to fulfill your task.

10.     In a ballroom dance class, the instructor asks the guests to form couples made up of a male and a female order (order does not matter) for a dance. Write an ASN.1 module for dance Group with data type Dance Group that is composed of data type couple; couple is constructed using male and female.

11.     A high school class consists of four boys and four girls. The names of the boys with their heights are Adam (65”), Chang (63”), Eduardo (72”), and Gopal (62”). The names of the girls are Beth (68”), Dipa (59”), Faye (61”), and Keisha (64”). For each of the following cases, write an ASN.1 description for the structure and record values by selecting appropriate data types. Start with data type Student info, listing information on each student.  

12.     You are asked to do a study of the use pattern of 24,000 workstations in an academic institution. Make the following assumptions. You ping each station periodically. The message size in both directions is 128 bytes long. The NMS that you using to do the study is on a 10-Mbps LAN, which functions at 30 percent efficiency. What would be the frequency of your ping if you were not to exceed 5 percent overhead?

13.     Imagine that you are working for a company (maybe you are) that has decided to move from an SNMP-based to a Web-based management system. You are asked to prepare an executive summary on the two approaches, WBEM and JMX, and make a recommendation. Present your report, which is not to exceed two pages (executives don’t have the time or patience to read longer reports).

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