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INTERNATIONAL
MARKETING
1.
How does a company decide whether it should enter
international markets or not? Is it always beneficial to enter foreign markets?
Can companies shun international markets and still survive?
2.
What are the most critical factors that
determine success in global markets? Explain those taking suitable examples.
3.
Take a stand on the following: A company should
serve different country markets with standard offerings ORA company should
serve different country markets with customized offerings Justify your stand.
Also advice how the company could take a decision on the above stated issue.
4. Discuss on the distribution structure that is
used in a foreign market and indicate
how does a company
decide such a distribution structure?
5. “To gain competitive advantage, a
global company has to leverage its competencies
from all the locations where it
has operations”. Critically analyze this statement
6. Elaborate on the Marketing Mix decision with
regard to an international Market.
Substantiate your views by
appropriate examples
7. Briefly explain the term Global Brand? How
does a brand attain the status of
Global brand? Explain with suitable
examples.
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