Thursday, 10 March 2016

A company should serve different country markets with standard offerings ORA company should serve different country markets with customized offerings Justify your stand


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INTERNATIONAL MARKETING





1.       How does a company decide whether it should enter international markets or not? Is it always beneficial to enter foreign markets? Can companies shun international markets and still survive?
2.      What are the most critical factors that determine success in global markets? Explain those taking suitable examples.
3.      Take a stand on the following: A company should serve different country markets with standard offerings ORA company should serve different country markets with customized offerings Justify your stand. Also advice how the company could take a decision on the above stated issue.
      4.  Discuss on the distribution structure that is used in a foreign market  and indicate  
           how does a company decide such a distribution structure?

      5. “To gain competitive advantage, a global company has to leverage its competencies  
             from all the locations where it has operations”. Critically analyze this statement
     6.    Elaborate on the Marketing Mix decision with regard to an international Market.  
            Substantiate your views by appropriate examples
     7.    Briefly explain the term Global Brand? How does a brand attain the status of    
            Global brand? Explain with suitable examples.


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A company should serve different country markets with customized offerings Justify your stand. Also advice how the company could take a decision on the above stated issue


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www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224

INTERNATIONAL MARKETING



1. How does a company decide whether it should enter international markets or not? Is it always beneficial to enter foreign markets? Can companies shun international markets and still survive?
2. What are the most critical factors that determine success in global markets? Explain those taking suitable examples.
3. Take a stand on the following:
A company should serve different country markets with standard offerings
OR
A company should serve different country markets with customized offerings Justify your stand. Also advice how the company could take a decision on the above stated issue.
4. Discuss on the distribution structure that is used in a foreign market and indicate how does a company decide such a distribution structure?
5. “To gain competitive advantage, a global company has to leverage its competencies from all the locations where it has operations”. Critically analyze this statement
6. Elaborate on the Marketing Mix decision with regard to an international Market. Substantiate your views by appropriate examples.
7. Briefly explain the term Global Brand? How does a brand attain the status of Global brand? Explain with suitable examples.


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A company manufactures a product which involves two processes, namely pressing and polishing For the months of January the following information is available

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Cost and  Management Accounting






  1. X is the manufacture of Mumbai purchased three chemicals A, B and C from U.P.The bill gave the following information:

Chemical A:                          6000 kgs @ Rs. 4.20 per kg                                   Rs        25,200
Chemical B:                          10000 kgs @ Rs. 3.80 per kg                                             38,000          
Chemical C:                          4000 kgs @ Rs. 4.75 per kg                                                19,000
VAT                                                                                                                              2,055
Railway Freight                                                                                                         1,000
Total Cost                                                                                                                  85,255

A shortage of 100 kgs in chemical A, of 140 Kgs in chemical B and Of 50 kgs in chemical C was noticed due to breakages. At Mumbai, the manufacture paid octroi duty @ 0.20 kg. He also paid hamali, Rs 20 for the chemical a, Rs 58.12 for chemical B and Rs 35.75 for chemical C. Calculate the stock rate that you would suggest for pricing issue of chemicals assuming a provision of 4 % towards further deterioration and also show the quantity (kgs) of chemicals available for issue.

  1. ABC Ltd has collected the following data for its two activities. It calculates activity cost rates based on cost driver capacity.                                                                                    

Activity                      Cost driver                            Capacity                     Cost
Power                         Kilowatt hours                                 50000 hrs                 Kilowatt Rs 200000

Quality Inspection   Numbers of inspection       10000 inspection                    Rs 300000

The Company makes three products, A, B and C.For the year ended March 31, 2004, the following consumption of cost drivers was reported:

Product                                              Kilowatt-hours                    Quality Inspection
A                                                         20000                                                7000              
B                                                         40000                                                5000
C                                                          30000                                                6000

Compute the costs allocated to each product from each activity
Calculate the cost of unused capacity for each activity.

  1. Reliable company wishes to discontinue the sale of one of the products in vew of unprofitable operations. Following details are available with regard to turnover, cost and activity for the current year ending 31st March.                                                       

Products
                                                P                                  Q                     R                     S
Sales Turnover                     Rs.600000                Rs.1000000  Rs.500000    Rs.900000
Cost of sales                               350000                        800000       370000          480000
Storage area (square meters)               40000                          60000         70000              30000  
Number of cartons sold          200000                      300000        150000          350000    
Number of bills raised                         100000                       120000           80000          100000

Overhead costs and basis of apportionatement are:

Fixed Expenses
                                                                                                            Basis of Apportionatement
Administration wages & salaries                          Rs.100000    Number of bill raised
Salesmen salaries a & expenses                                 120000     Sales turnover
Rent and insurance                                                        60000     Storage area
Depreciation                                                                    20000     Number of cartons

Unfixed Expenses

Commission                                                                                     3 % of sales
Packing material & wages                                                              Re 1 per carton
Stationery                                                                                         Re 0.50 per bill

You have to prepare
1. Staement showing summary of Selling & Distribution Costs to the products
2. Profit & Loss Statement showing contribution and profit or loss of each of the products to enable the Company take an appropriate decision on discontinuance of the sale of a product.

  1. The Tata Infrastructure Co. is involved in two contracts Contract 69 & Contract 96 during the current year. The following information relates to these contracts, which were started on January 1 and July 1, respectively.                                                                          

Contracts
                                                                                                A                                 B
Contract Price                                                                      Rs.300000                Rs.400000
Direct material issued                                                              55000                          40000
Material returned to store                                                        1500                            2500
Direct Labour                                                                             36000                         22000
Wages accrued on Dec 31                                               2000                           2500
Plant installed          (at cost)                                                   30000                         40000
Establishment Charges                                                20000                         15000
Direct Expenses                                                             20000                         30000
Direct expenses accrued, December 31                      2000                           3000
Work certified by architect                                                   320000                       120000
Cost not work not yet certified                                  10000                         30000
Material on site, 31 December                                   11000                            5500
Cash received from contractees                                 60000                       150000
Depreciation of plant p.a                                               12 %                              34%

Prepare Contract & Contractees Account for Contract 69 & Contract 96.

  1. A company manufactures a product which involves two processes, namely, pressing and polishing. For the months of January, the following information is available:            

Pressing                                 Polishing
Opening Stock                                                                     
Inputs of unit in process                                        1200                                       1000  
Units completed                                                      1000                                         750
Unit under process                                                    200                                         250
Material Cost                                                                        Rs.69000                               Rs.17500
Conversion Cost                                                      328500                                  82500

For incomplete unit in process, charge material costs at 100% and conversion costs at 60% in the pressing process and 50 % in the polishing process. Prepare a statement of cost and calculate the selling price per unit which will result in 25 % on the sale price.

  1. M/s Modern Company Ltd furnishes the following summary of Trading & Profit and Loss account for the current year ending March 31.

To Raw Material                                          140000          By sales (12000 units)                    510000
To direct wages                                              72000          By finished stock (200 units)           6000
To production overheads                             45000          By work in Process 
To selling & distribution overheads          43500                       Material         26800
To administration overheads                     41010                       Wages                        11786
To Preliminary Expenses w/off                    3250           Production overheads          8000              46586
To Goodwill w/off                               2541            By interest on securities (gross) 5000     
To dividend (net)                                 4000
To income-tax                                                  5870
To net profit                                                 210415
                                                                       
567586                                                         567586

The Company manufactures a standard unit. The scrutiny of cost records for the same period shows that-
  1. factory overheads have been allocated to production at 20 percent on prime cost
  2. Administration overheads have been charged at Rs.3 per cent on units produced
  3. Selling & distribution expenses have been charged at Rs.4 per unit on unit sold.

You are required to prepare a statement of cost, to work out profit as per cost accounts, and to reconcile the same with that shown in the financial accounts.


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A company is operating in two unrelated businesses. The first one is making common salt, which is sold in one-kilogram consumer packs


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CASE-1 (16 Marks)
Bloomsday Outfitters produces T-shirts for road races. They need to acquire some new stamping machines to produce 30,000 good T-shirts per month. Their plant operates 200 hours per month, but the new machines will be used for T-shirts only 60 percent of the time and the output usually includes 5 percent that are "seconds" and unusable. The stamping operation takes 1 minute per T-shirt, and the stamping machines are expected to have 90 percent efficiency considering adjustments, changeover of patterns, and unavoidable downtime. How many stamping machines are required?

CASE-2 (16 Marks)
In the table given below the Distribution Manager is expected to service these DCs as per the demands placed. If the actual sales after completing week one is as follows, what would be the quantities that would need amendment as far as Distribution Manager is concerned to service for week two and onwards?
After week one the actual sales to Forecasted sales for week one ratio is as under: Mumbai did 80 % of forecast , Lucknow did 75 % of forecast Kolkata did 60 % of week one forecast Chennai did 125 % of forecast and Delhi did 150 % of week one forecast

CASE-3 (16 Marks)
After working for 30 years, Ramjee Somjee Dutt opted for VRS and started a courier company and did very well in the first four years. He was now looking for expansion of his business and decided to venture into Road transportation business between Chennai and Mumbai and Mumbai and Delhi as he felt that he could do well on this line. However before taking a final decision he hires your Management Consultant firm formed by yourself. He has requested you to work out the Price to quote
his clients for these two routes considering the costs involved. He expects to earn a minimum profit of Rs 1000 per day per truck after meeting all expenses. Your analysis of market conditions tell you the following:
Vehicle cost Rs 7 lacs Depreciation 15 % Maintenance costs per day Rs 150 Drivers monthly Salary Rs 5000 : Attendants monthly salary Rs 3000 . Misc expenses Rs 200 per day. Driver allowance is Rs 125 per day and attendant gets Rs 75. Diesel cost per liter is Rs 25 and the vehicle gives an average mileage of 4 km to a liter. The Financial institutions offer loans at 10 % interest pa, which Ramjee has been negotiating. It has been observed that on an average the vehicle covers 400 km per day. The
distance between Mumbai to Delhi is 1500 km and Mumbai to Chennai is 1350 km. The driver gets rest day in Mumbai only for one day after they return from any trip.

CASE-4 (16 Marks)
A company is operating in two unrelated businesses. The first one is making common salt, which is sold in one-kilogram consumer packs. The second business is making readymade garments. The owner of the businesses has decided to implement Materials Requirement Planning (MRP) in one of the two businesses, which is likely to give him greater benefit. Assuming that the current turnover and profits of both the units are comparable, compare the relative benefits and limitations of Materials
Requirement Planning (MRP) for these two businesses.


CASE-5 (16 Marks)
A Manufacturer of motorcycles buys spark plugs at Rs.15 each. Now he wishes to manufacture the plugs in his own factory. The estimated cost for the manufacture of spark plugs is around Rs.50,000=00 and the variable cost comes to Rs.5 per spark plug. The Production Manager advises the Manufacturer that the factory should go for manufacturing instead of procuring them from the open market. List out reasons for the decision of the Production Manager backed up by the necessary data.

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A company invests Rs.10 lakhs and completes an energy efficiency project at the beginning of year 1 The firm is investing its own money and expects an internal rate of return IRR of at least 26%


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ENERGY MANAGEMENT


Q.1 : A plant consumes 4,500 tons of furnace oil per year (GCV =10,200 kCal/kg), as well as  43,000 MWh of electricity per year. Draw the pie-chart of percentage share of each type of  energy based on consumption in kCal (1 kWh = 860 kCal)
Q2) How much Stream is recuire in a heat exchange to heat 120 kg/ hour of a process fluid From 40o C to 90o C. The specific heat of process fluid is 0.24 kCal/kg oC and the latent heat  of steam is 540 kCal/ kg
Q.3
The following table shows the import bill of fossil fuels in million metric tonnes (MMT) and its cost in Crores Rupees over the last eight years.
(i)        calculate the average annual percentage increase of fossil fuel imports
(ii)       calculate the average annual percentage increase of the import bill
(iii)     calculate the average costs for the last eight years, in Rs. Per metric ton of imported fossil fuels.
Q.4
Fuel substitution from a high cost fuel to a low cost fuel in boilers is common to reduce energy bill.  For the following situations calculate:

(i)                annual reduction in energy costs in Crore Rs.
(ii)             annual change in energy consumption in %. (Calorific value of fuels not required for calculations)

Before substitution:

            Steam output                       =                                  6 tons/hour
            Fuel consumption   =                                  1 ton oil per 13 tons of steam.
            Operating hours      =                                  6400 / Year
            Fuel costs                  =                                  Rs.13,000 /ton of oil
            Boiler thermal efficiency (yearly average)=       82%
           
After Substitution:

            Steam output                       =          6 tons/hour
            Fuel consumption   =          3 tons of waste wood per 13 tons of steam
            Fuel costs                  =          Rs.2,000 / ton of waste wood
            Boiler thermal efficiency (yearly average)         = 74%
Q.5 A company invests Rs.10 lakhs and completes an energy efficiency project at the beginning of year 1. The firm is investing its own money and expects an internal rate of return, IRR, of at least 26% on constant positive annual net cash flow of Rs.2 lakhs, over a period of 10 years, starting with year 1.

(i)                Will the project meet the firm’s expectations?
(ii)             What is the IRR of this measure?
Q.1) A waste heat recovery system can be installed in a furnace, which will cost Rs. 7,00,000/- to  install. This system is expected to have a useful life of 6 years. The salvage value will be Rs.  2,00,000/-. The system will reduce the energy cost by Rs. 2,00,000/- per year, when it operates at full capacity. However the plant will be operating at partial capacity for the first 3 years and the annual energy savings will be at 70% of the energy cost savings at full capacity (Rs. 1,40,000/-). (20 Marks)
The new system will entail a maintenance cost of Rs. 10,000/- per year for the first 3 years and Rs.12,000 per year for the next 3 years. A major overhaul is required in the 3rd year, which  will cost Rs 1,00,000/-
a)     If discount rate is 10%, calculate the NPV and find out whether this energy conservation measure is profitable
b)     What is the profitability index for the project?
Q.2
An energy auditor undertakes the energy audit of a steam system. The operating  data is given as per the schematic diagram given below


Key data and assumptions are enunciated below:

a)                     Specific enthalpy of water at 10 kg/cm2 (g) pressure   :           186 kCal/kg
b)                    Specific enthalpy of evaporation/latent heat at 10 kg/cm2 (g) pressure      :           478 kCal/kg

c)                     Dryness fraction of steam generated       :           0.95
d)                    Coal consumption   :           840 kg/ hr
e)                     Net calorific value (NCV) of imported coal         :           6269 kCal/kg
f)                     Moisture in coal      :           3.5%
g)                     Hydrogen in coal     :           4%
            Other parameters as indicated in the above figure      :          

Based on preliminary data assessment as stated above, calculate the following:
                      
i.          Feed water temperature to boiler
ii.         Boiler efficiency by direct method on GCV basis
iii.       If the condensate return is enhanced to 6 TPH (steam generation of 7 TPH remaining same) what will be the reduction in coal consumption?



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