WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 –
09902787224
MARKETING
MANAGEMENT
1. From a marketing perspective, what has Guinness
done to ensure its longevity?
2. How would you characterize the Guinness
brand?
3. What could Guinness do to attract
younger drinkers? And to retain its older loyal customer base? Can both be done
at the same time?
1. Why is the grey market so attractive to
business?
2. Identify the influences on the
purchasing behavior of the over-50s consumer.
3. Discuss the challenges involved in
targeting the grey market.
1. Discuss the reasons for the success of
the Nivea range of products across the world. Why did Beiersdoft decide to
extend the brand to different product categories? In the light of Beiersdoft’s
brand extension of Nivea, critically comment on the pros and cons of adopting
an umbrella branding strategy. Compare the use of such a strategy with the use
of an independent branding strategy.
2. According to you, what are the core
values of the Nivea brand? What type of brand extension framework did
Beiersdoft develop to ensure that these core values id not get diluted? Do you
think the company was able to protect these core values? Why/why not?
3. What were the essential components of
Beiersdoft’s global expansion strategy for Nivea? Under what circumstances
would a ‘global-strategy-local execution’ approach be beneficial for a company?
When and why should this approach be avoided?
1. How has Pret a Manger positioned its
brand?
2. Explain how the different elements of
the services marketing mix support and contribute to the positioning of Pret a
Manger.
1. Discuss how supply chain management can
contribute to the marketing success of these retailers.
2. Discuss the central components
necessary for the fast fashion concept to work effectively.
3. Critically evaluate the concept of
‘market-driven supply’, discussing the merits and pitfalls of its implementation
in fashion retailing.
MARKETING
MANAGEMENT
1) Why did Richard not able to jell with
local conditions?
2) If you were Richard ,What would you do
1. Explain how you will methodically go about
compiling the requested information covered in the seven questions for
management. Include in your explanation an estimate of the expense involved in
obtaining the information.
2. Develop a 10-question questionnaire for the
purpose of making a survey.
1. Describe the consumer behavior differences
among laundry products’ customers in Brazil. What market segments exists?
2. Should Unilever bring out a new brand or
use one of its existing brands to target the north-eastern Brazilian market?
3. How should the brand be positioned in the
marketplace and within the Unilever family of brands?
1. How does Ryanair’s pricing strategy account
for its successful performance to date? Would you suggest any changes to
Ryanair’ pricing approach? Why/why not?
2. Is the ‘no-fares’ strategy a useful
approach for Ryanair in the short term? In the long term?
3. Do the issues facing Ryanair threaten its
low-fares model?
1. Why did LEGO encounter serious economic
difficulties in the late 1990s?
2. Conduct a SWOT analysis of LEGO and
identify the company’s main sources of advantage.
3. Critically evaluate the LEGO turnaround
strategy.
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 –
09902787224
